Elsa Peretti was one of the 20^th century’s most influential jewelry makers. Her work is synonymous with Tiffany & Co, who recently reissued 9 of her classical designs. Peretti’s jewelry is so successful that it is said at least one of her pieces is sold somewhere in the world every sixty seconds.

One question that jewelry makers have had for years is why consumers purchase their jewels from specific designers. Aside from the fact that that there are some brands that have created an unforgettable impression, there are other reasons which might not be as obvious, which are highlighted below.

Coral gemstone is distinct from most gemstones because instead of consisting of minerals that use a crystal structure, it is organic in origin, and is formed as the result of biological processes. As such, coral is related to pearls, gems and ivory.

Citrine is a fabulous gem that is a member of the esteemed quartz family. It is closely related amethyst and chalcedony, but has a number of properties which are distinct and responsible for its beauty and value.

Prasiolite gems are greenish yellow in color and are a variety of quartz which can be cut into stones that are faceted for usage in jewelry. It is processed in three different ways, which are irradiation, heat treatment and natural heating.

Aventurine is a type of quartz gemstone that is prized for its sparkle, metallic inclusions and translucency. Muscovite mica is one of its key ingredients, which gives it a green, blue or silver sheen. It produces an amazing effect called aventuresence that separates it from other stones.